B.Com (Advertising, Sales Promotion & Sales Management)

Course Overview and Significance

In today’s competitive world, business and finance have assumed critical significance for planning, control and decision-making.

This three-year program offers an extensive curriculum in all the facets of accounting – both manual and computerized and trains a student to become an accounting wizard. Taxation enables the student to learn computation of direct essay helper and indirect taxes. Statistics has assumed unprecedented dimensions and statistical thinking is becoming indispensable since it embodies the theory and techniques used for collecting, analyzing and drawing inferences from numerical data. To facilitate accelerated learning, the basics of Business Law and Auditing with its statutory provisions allows students to apply them in real-life situations. The fundamental principles of Business organizations & Information Technology equip the students to manage finance and commerce. Equipped with this knowledge, B.com graduates are best suited for varied opportunities in the field of modern commerce that is turning the wheels of the Indian economy.

An extended focus of this program is the specialization in Advertising for creative minds, with finer nuances of Advertising. Advertising is an effective tool in fostering the communication intended to promote a business in today’s competitive world. It is a proactive curriculum design, interweaving theory, analysis & practices in advertising, communications & sales management, Media Management & International Advertising.


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AECC 1 – Environmental Studies AECC 2 – Gender Sensitization
CC 1A – English CC 1B – English
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French CC 2B – Second Language – Hindi, Sanskrit, Arabic, French
DSC 1A – Financial Accounting – I DSC 1B – Financial Accounting – II
DSC 2A – Marketing Management DSC 2B – Fundamentals of Advertising
DSC 3A – Business Organization DSC 3B – Principles of Management
DSC 4A – Information Technology DSC 4B – Foreign Trade


SEC 1 – Principles of Insurance SEC 2 – Practice of Life Insurance
CC 1C – English CC 1D – English
CC 2C – Second Language – Hindi, Sanskrit, Arabic, French CC 2D – Second Language – Hindi, Sanskrit, Arabic, French
DSC 1C – Advanced Accounting DSC 1D – Corporate Accounting
DSC 2C – Income Tax – I DSC 2D – Income Tax – II
DSC 3C – Business Statistics – I DSC 3D – Business Statistics – II
DSC 4C – Media Management DSC 4D – International Advertising


SEC 3 – Practice of General Insurance SEC 4 – Regulation of Insurance Business
Generic Elective – I Generic Elective – II
DSC 1E – Cost Accounting DSC 1F – Managerial Accounting
DSC 2E – Business Law DSC 2F – Company Law
DSC 3E – Banking Theory and Practice DSC 3F– Financial Institutions and Markets
DSC 4E – Computerised Accounting DSC 4F – Commerce Lab
DSE 1A – Brand Management DSE 1B – Copy writing of Management
DSE 2A – Media Research & Planning DSE 2B – Project

AECC: Ability Enhancement Compulsory Course
SEC: Skill Enhancement Course
DSC: Discipline Specific Course
DSE: Discipline Specific Elective
GE: Generic Elective

Villa Advantage

  • To develop the soft skills, presentation skills and confidence levels, students trained in effective PowerPoint presentations
  • To give completeness to the program, Certificate Courses offered in various disciplines
  • To keep abreast with the current Business news, students have access to various Business magazines and newspapers, Journals
  • Guest lectures by eminent Academicians & Industry Experts
  • Field trips to MNC’s, industries, Advertising Studios for practical exposure
  • Skill based competitions to test their practical and creative exposure
  • Training imparted on Poster & Advertisement designing
  • Project research in Advertising, Marketing, Public Relations & Consumer behavior
  • Corporate Placements

Admission Guidelines:

Students who have passed the Intermediate examination/CBSE/ISE or its equivalent are eligible for admission into B.Com (Advertising, Sales Promotion & Sales Management).