Bachelors in Business Administration (BBA)

Course Overview and Significance

This full-fledged three-year program is a perfect grooming ground for future managers. It offers management and commerce subjects. The aim of the course is to nourish the managerial and entrepreneurial skills of students at graduate level. Equipped with the cutting edge curriculum and pedagogy, the program develops the students’ problem-solving ability, strategic thinking, in-depth functional knowledge and leadership skills through Finance, Marketing and Human Resource Management. In the present scenario, the corporate industry is seeking managerial skills among their prospective employees. This course promises such skills with an added advantage in computer knowledge. The Program also allows students to pursue their further studies in MBA, M.Com, CA, and ICWA.


AECC 1 – Environmental Studies AECC 2 – Gender Sensitization
CC 1A – English CC 1B – English
CC 2A – Second Language – Hindi, Sanskrit, Arabic, French CC 2B – Second Language – Hindi, Sanskrit, Arabic, French
DSC 1A – Principles of Management DSC 1B – Organization Behaviour
DSC 2A – Basics of Marketing DSC 2B – Business Statistics
DSC 3A – Business Economics DSC 3B – Business Law


SEC 1 – Personality Development and Communication Skills SEC– 2
CC 1C – English CC 1D – English
CC 2C – Second Language – Hindi, Sanskrit, Arabic, French CC 2D – Second Language – Hindi, Sanskrit, Arabic, French
DSC 1C – Financial Accounting DSC 1D – Financial Management
DSC 2C – Human Resource Management DSC 2D – Marketing Research
DSC 3C – Introduction to Information Technology DSC 3D – Business Ethics and Corporate Governance


Skill Enhancement Course – 3 Skill Enhancement Course – 4
Generic Elective -I Generic Elective – II
DSC 1E – Quantitative Techniques for Business DSC 1F – Strategic Management
DSC 2E – International Business DSC 2F – Cost and Management Accounting
DSC 3E – Fundamentals of Technology Management DSC 3F– Project work
DSE 1A -Elective – I
Financial Institutions & Markets (F)
Marketing of Services (M)
Change Management (HR)
DSE 1B – Elective – III
Banking & Insurance (F)
Consumer Behaviour (M)
Performance Management (HR)
DSE 2A -Elective – II
 Investment Management (F)
CRM & Retail Management (M)
Industrial Relations (HR)
DSE 2B – Elective – IV
Business Taxation (F)
Advertising & Sales Promotion (M)
Talent Management (HR)

AECC: Ability Enhancement Compulsory Course

F: FinanceSEC: Skill Enhancement Course        

M: Marketing

DSC: Discipline Specific Course

HR: Human Resource Management

DSE: Discipline Specific Elective

GE: Generic Elective

VILLA Advantages

  • To develop the soft skills, presentation skills and confidence levels, students trained in effective PowerPoint presentations
  • To be a computer savvy manager, hands-on training is given on MS Office
  • To keep abreast with the current Business news, students have access to various Business magazines and newspapers
  • To get hands-on experience in managerial skills, students are taken on field visits and are given practical exposure to tackle different situations effectively
  • Guest lectures by Management Gurus, Group discussions, Corporate Interactions
  • Skill based competitions to test their practical and technical exposureeal time Projects assigned to students in their areas of specialization under the guidance of professionals of various organizations
  • Real time Projects assigned to students in their areas of specialization under the guidance of professionals of various organizations
  • Career guidance and placement opportunities

Admission Guidelines:

Students who have passed the Intermediate examination/CBSE/ISE or its equivalent with 80 % & above are eligible for admission into Bachelors in Business Administration (BBA).